SevenRooms

What is SevenRooms?

SevenRooms offers a comprehensive CRM, marketing, and operations platform specifically designed for the hospitality and restaurant industry. With over 10,000 restaurants globally using SevenRooms, it is clear that the platform is well-loved and trusted by industry professionals. SevenRooms' automated guest database feature helps restaurants build guest profiles seamlessly, allowing for personalized experiences and targeted marketing campaigns. The platform's front-of-house operations management tools provide restaurants with superpowers to efficiently handle reservations, seating, and guest recognition. Additionally, SevenRooms' marketing capabilities turn guest data into revenue-generating campaigns, ensuring that restaurants can increase sales and customer loyalty effortlessly.

SevenRooms' success stories from renowned establishments such as USHG, Brotzeit, and Ethan Stowell Restaurants serve as testimonials to the platform's effectiveness in enhancing the guest experience and driving revenue growth. The platform's flexibility and adaptability make it a valuable asset for both independent restaurants and restaurant groups with multiple locations. By streamlining day-to-day operations, automating marketing efforts, and collecting valuable guest feedback, SevenRooms empowers restaurants to maximize their potential and stand out in a competitive industry. Overall, SevenRooms is a game-changer for the hospitality sector, offering a holistic solution for restaurants looking to thrive in a digital age.

In a rapidly evolving industry where customer experience reigns supreme, SevenRooms stands out as a leader in providing innovative solutions for restaurants worldwide. The platform's ability to create over 350,000 guest relationships and generate $2 million in revenue showcases its impact on the hospitality sector. Through features like CRM, automated guest database, personalized marketing campaigns, and front-of-house operations management, SevenRooms offers a complete solution for restaurants to succeed in today's competitive landscape. With a focus on delivering unforgettable guest experiences, increasing customer retention, and driving profitability, SevenRooms empowers restaurants to unlock their full potential and thrive in a rapidly changing industry.

How to Use SevenRooms?

Step 1: Getting Started with SevenRooms

• Visit the SevenRooms website and click on 'Book a Demo' to schedule a demonstration.
• Once your demo is complete and you have access, log in to your SevenRooms account.
• Familiarize yourself with the SevenRooms dashboard and its main hubs: Marketing Hub, Guest Experience Hub, and Operations Hub.

Step 2: Setting Up Your CRM

• Navigate to the CRM section under the Marketing Hub in SevenRooms.
• Import your guest database into SevenRooms to create unified guest profiles.
• Explore the 100+ integrations available to enrich your guest profiles further via SevenRooms' open API.

Step 3: Managing Reservations and Guest Experiences

• Go to the Guest Experience Hub in SevenRooms.
• Set up your reservation and waitlist system to match your restaurant's specific needs.
• Utilize the 'auto-seating algorithm' to optimize table turns and improve seating efficiency.
• Personalize guest experiences from booking to dining by utilizing the guest profiles in your CRM.

Step 4: Optimizing Front-of-House Operations

• Head to the Operations Hub in SevenRooms.
• Manage your pre-shift preparations, including staff assignments and table arrangements.
• Monitor reservations, seating arrangements, and waitlists in real-time for seamless operations.
• Leverage SevenRooms' reporting tools to analyze and improve operational efficiency.

Step 5: Executing Personalized Marketing Campaigns

• Access the Marketing Hub within SevenRooms.
• Segment your guest database to target specific groups effectively.
• Create and deploy email and text marketing campaigns that use personalized data from your CRM.
• Set up automated marketing workflows to keep guests engaged and encourage repeat visits.

Step 6: Handling Events, Experiences, and Add-ons

• Visit the Events, Experiences & Add-ons section in the Guest Experience Hub on SevenRooms.
• Create event pages, manage ticket sales, and capture guest information during registrations.
• Use guest data to deliver tailored experiences and follow up with targeted marketing post-event.

Step 7: Managing Revenue and Reporting

• Navigate to the Revenue Management section in the Operations Hub of SevenRooms.
• Use SevenRooms' tools to forecast revenue and manage your restaurant's revenue streams.
• Generate detailed reports to gain insights into sales, guest preferences, and operational performance.
• Utilize group reporting if you manage multiple venues to get a consolidated view of your business.

Step 8: Utilizing Feedback and Reputation Management

• Go to the Reputation Management section in the Guest Experience Hub on SevenRooms.
• Set up automated processes to collect reviews and feedback from your guests.
• Monitor and respond to guest feedback in real-time to address concerns and improve your services.
• Use aggregated feedback data to identify trends and make data-driven improvements.

Step 9: Exploring Additional Resources and Support

• Check out the Resources section on SevenRooms for blogs, playbooks, guides, and success stories.
• Participate in webinars hosted by SevenRooms to learn more about maximizing the tool's potential.
• Contact SevenRooms Support for any assistance or further training needs.

SevenRooms Features

CRM: Automated guest database

The CRM feature within SevenRooms is an automated guest database, purpose-built for the hospitality industry. It allows restaurant owners and operators to have guest profiles built automatically within a unified database, making it easily accessible to delight guests and market to them effectively.

Function Detail

• When a guest makes a reservation or dines at a SevenRooms restaurant, their information is automatically stored in the CRM database. This information includes details such as contact information, dining preferences, and visit history. Users can access this database to personalize the guest experience and send targeted marketing campaigns.
• The CRM feature also integrates with over 100 third-party platforms through an open API, allowing for seamless data enrichment and synchronization. This ensures that guest profiles are always up-to-date and comprehensive.

Guest Experience: Personalized guest interactions

The Guest Experience feature in SevenRooms focuses on taking the guesswork out of guest interactions by personalizing every aspect of the guest journey. From booking a reservation to dining at the restaurant and receiving marketing communications, guests experience a tailored and seamless experience.

Function Detail

• The Guest Experience feature leverages guest profiles stored in the CRM database to personalize interactions. This includes tailoring menu recommendations, seating preferences, and marketing messages based on previous guest behavior and preferences.
• Additionally, the feature allows for real-time communication with guests, providing a human touch to interactions and creating memorable experiences that drive customer satisfaction and loyalty.

Operations: Front-of-house management

SevenRooms' Operations feature is designed to streamline front-of-house management by providing technology that empowers staff with advanced capabilities. From managing pre-shift tasks to handling reservations, seating, and waitlists, the feature ensures a smooth and efficient operation.

Function Detail

• Front-of-house staff can use the Operations feature to efficiently manage table turnover, optimize seating arrangements, and welcome guests with ease. The feature is smart, fast, dependable, and adaptable to varying restaurant environments.
• By utilizing the Operations feature, restaurant operators can improve operational efficiency, reduce wait times, and enhance the overall guest experience. This leads to higher guest satisfaction and improved operational performance.

Marketing: Personalized marketing campaigns

The Marketing feature in SevenRooms enables restaurant owners to turn guest data and relationships into revenue through personalized marketing campaigns. By leveraging guest profiles and behavior insights, operators can create targeted campaigns that drive guest engagement and loyalty.

Function Detail

• Users can segment guests based on various criteria stored in the CRM database and create personalized marketing campaigns tailored to different guest segments. These campaigns can include email marketing, text messaging, referrals, and social media promotions.
• The Marketing feature also provides analytics to track campaign performance and measure ROI, allowing operators to optimize their marketing strategies for maximum effectiveness and guest conversion.

SevenRooms Frequently Asked Questions