Mars

What is Mars?

Mars is a game-changer for customer-obsessed B2B marketing teams. With Mars, you can instantly turn customer calls into unbiased customer insights, saving you hours of manual work. The AI-powered platform extracts insights in minutes, helping you uncover themes at scale and create data-driven content outlines based on customer personas. Mars also allows you to automatically construct and refine personas, analyze sales collateral effectiveness, and eliminate biased insights from sales and customer success teams.

By using Mars, marketers can save time, increase conversion rates, and generate more leads. The platform's ability to automate customer insight collection and usage puts you lightyears ahead of where you were before. With Mars, marketers can prove the value of their decisions with data-backed insights, adjust marketing positioning based on actual customer pain points, and create targeted content that resonates with specific personas. Mars is loved by marketers nationwide for its powerful features and game-changing capabilities.

Setting up Mars is quick and easy, taking less than 30 minutes to connect your CRM, call repositories, and provide a written explanation of your company product. The platform ensures data security with state-of-the-art encryption measures and multiple layers of security controls. Mars utilizes CRM prospect attributes, sales and customer success calls, and sales content for analysis. You can trust the results generated by Mars, as the platform allows you to review all insights gathered in rapid succession. While Mars does not generate complete pieces of content, it provides valuable content ideas and insights for marketers to build upon.

How to Use Mars?

Step 1: Sign Up for Mars

• Navigate to Mars' homepage at [Mars](https://www.mars.com).
• Click on the 'Try Mars for free' button to begin the sign-up process.
• Enter your email, create a password, and fill in any required details.
• Agree to the terms and conditions, then click on 'Sign Up'.
• Check your email for a verification link from Mars and click on it to confirm your account.

Step 2: Connect Your CRM and Call Repositories

• Log in to your Mars account using your email and password.
• Navigate to the 'Integrations' section in your Mars dashboard.
• Select your CRM from the list of supported CRMs and follow the prompts to connect it.
• Next, connect your call repository by selecting it from the list and providing necessary access permissions.
• Confirm the connections and ensure that CRM and call data are being successfully fed into Mars.

Step 3: Set Up Your Company Profile

• Go to the 'Company Profile' section in your Mars dashboard.
• Fill in a detailed written explanation of your company and its products or services.
• Upload any relevant branding materials and marketing collateral if required.
• Review the information for accuracy, then save your company profile.

Step 4: Generate Customer Insights

• On your Mars dashboard, navigate to the 'Customer Insights' section.
• Select the date range for the customer calls you want to analyze.
• Click on 'Analyze' to enable Mars to start processing the call data.
• Wait for Mars to generate and display the themes and patterns discovered from the calls.
• Review the insights, including sentiment analysis and discussion topics.

Step 5: Create and Refine Personas

• Go to the 'Personas' section on your Mars dashboard.
• Click on 'Create New Persona' and input relevant details based on the insights gathered.
• Utilize Mars' AI suggestions to add unique motivators and pain points for each persona.
• Save the new persona and repeat the process for any additional personas you need to create.
• Review and refine existing personas periodically as new insights are generated by Mars.

Step 6: Generate Data-Driven Content Outlines

• Access the 'Content Outlines' section from your Mars dashboard.
• Select a persona for which you wish to create a content outline.
• Allow Mars to generate content ideas, questions, and titles based on the persona's insights.
• Review and modify the suggested content outlines to align them with your company’s voice.
• Save the outlines and use them to create engaging, data-driven content.

Step 7: Analyze Sales Collateral Effectiveness

• Navigate to the 'Sales Collateral Analysis' section in Mars.
• Upload the sales slides or collateral you want to analyze.
• Allow Mars to process the material and analyze sentiment and discussion topics for each slide.
• Review the analysis to understand how effective each slide is during customer interactions.
• Implement changes based on Mars' suggestions to improve your sales collateral.

Mars Features

Feature 1: Instantly turn customer calls into unbiased customer insights

This feature allows users of Mars to quickly and effortlessly convert customer calls into unbiased customer insights. By leveraging AI technology, Mars eliminates the need for manual sorting through sales calls and ensures that the insights extracted are free from bias.

Function Detail

• With this feature, Mars analyzes customer calls in a matter of minutes, extracting key insights that can be utilized by customer-obsessed B2B marketing teams.
• Users simply need to upload their customer calls to Mars, and the AI-powered platform does all the work, sorting through the data and presenting unbiased insights in a user-friendly format.

Feature 2: Discover themes in customer insights at scale

With this feature, Mars enables users to uncover themes in customer insights at a large scale. By sorting these themes based on the personas that marketing teams target, Mars provides a comprehensive overview of customer feedback and preferences.

Function Detail

• Mars uses AI technology to analyze customer insights from all calls and categorize them according to relevant personas, allowing marketing teams to identify recurring themes and trends.
• Users can easily access this information within the platform, making it simple to understand the key areas of focus for their target audience.

Feature 3: Automatically construct and refine personas

This feature of Mars allows users to automatically create and refine personas for their target audience. By leveraging AI technology, Mars ensures that personas are developed swiftly and accurately, providing marketing teams with deep insights into customer motivators and pain points.

Function Detail

• Using customer data and insights gathered by Mars, the platform automatically constructs personas based on customer behavior, preferences, and feedback.
• Users can refine these personas within the platform, ensuring that they have a clear understanding of each segment of their target audience and can tailor marketing strategies accordingly.

Feature 4: Analyze sales collateral effectiveness

This feature of Mars allows users to analyze the effectiveness of their sales collateral by monitoring sentiment and discussion topics associated with each sales slide. By providing insights into which slides are most effective and how they can be improved, Mars empowers marketing teams to optimize their sales materials for better conversion rates.

Function Detail

• Mars analyzes the sentiment and discussion topics for each sales slide, providing users with valuable data on customer reactions and preferences.
• Users can use this information to identify areas for improvement in their sales collateral and make data-driven decisions on how to optimize their materials for increased effectiveness.

Mars Frequently Asked Questions