HubSpot Customer Platform

What is HubSpot Customer Platform?

The HubSpot Customer Platform is a powerful and comprehensive suite of software designed to help businesses grow better. With a seamless connection between marketing, sales, and customer service tools, the HubSpot Customer Platform provides a unified view of the customer at every stage of their journey. From AI-powered marketing automation to easy-to-adopt sales software and customer service solutions, HubSpot Customer Platform has everything your front office needs to succeed. The platform is not only powerful on its own but truly shines when all the products are used together.

Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub are just some of the products offered by the HubSpot Customer Platform. Each product is packed with features like AI-powered lead generation, prospecting workspaces, AI chatbots, content creation tools, and more. The HubSpot Customer Platform is designed to help businesses drive revenue, create campaigns efficiently with automation and AI, find and engage sales prospects, and scale support services. With solutions for every business size, HubSpot Customer Platform is a one-stop-shop for all your customer needs.

Customers in over 135 countries trust the HubSpot Customer Platform to help them grow their businesses. With over 216,000 customers worldwide, HubSpot offers a range of resources including free courses, certifications, blog articles, and case studies to help users make the most of the platform. The HubSpot Customer Platform also offers developer tools, onboarding services, 24/7 customer support, and specialized programs for startups. With a focus on ease of use, powerful features, and customer satisfaction, HubSpot Customer Platform is a top choice for businesses looking to succeed in today's competitive landscape.

How to Use HubSpot Customer Platform?

Step 1: Getting Started with HubSpot Customer Platform

• Visit the HubSpot Customer Platform website at 'https://www.hubspot.com'.
• Click on the 'Get started free with HubSpot's free tools' button on the homepage.
• Sign up for a free account with your email address and set a password.

Step 2: Setting Up Your Free HubSpot CRM

• Log in to your new HubSpot account.
• Navigate to the 'Software' section and select 'Free HubSpot CRM'.
• Follow the on-screen instructions to configure your CRM, including adding your company details and importing contacts.

Step 3: Integrating Your Marketing Tools with Marketing Hub

• From the HubSpot Customer Platform dashboard, click on 'Marketing Hub'.
• Select 'Marketing automation software' from the available options.
• Walk through the setup process, including connecting your email marketing, social media, and campaign tools to HubSpot.

Step 4: Enhancing Sales with Sales Hub

• Go back to the HubSpot Customer Platform dashboard and click on 'Sales Hub'.
• Choose 'Sales CRM software' to start configuring your sales tools.
• Complete the setup by inputting your sales pipelines, adding deals, and setting up automated sales workflows.

Step 5: Improving Customer Service with Service Hub

• Access the 'Service Hub' from the HubSpot Customer Platform dashboard.
• Select 'Customer service software' and begin the configuration.
• Set up your omni-channel help desk, create an AI-powered chatbot, and configure the customer success workspace.

Step 6: Leveraging AI and Content Creation with Content Hub

• Navigate to 'Content Hub' on the HubSpot Customer Platform.
• Choose 'Content marketing software' to start using AI-powered content creation tools.
• Follow the setup steps to integrate with your existing content management systems and start creating content with HubSpot's AI tools.

Step 7: Managing Operations with Operations Hub

• Select 'Operations Hub' from the HubSpot Customer Platform dashboard.
• Opt for 'Operations software' and begin configuring your data management tools.
• Sync your data, set up programmable automation, and activate AI-powered data quality automation features.

Step 8: Handling B2B Transactions with Commerce Hub

• Click on 'Commerce Hub' on the HubSpot Customer Platform.
• Select 'B2B commerce software' to begin.
• Configure your payment processes, set up invoices and subscriptions, and create payment links for seamless transactions.

Step 9: Exploring Additional Resources

• Visit the 'Resources' section on the HubSpot Customer Platform.
• Check out free educational resources, including blogs, ebooks, guides, and free courses.
• Take advantage of HubSpot Academy certifications to enhance your skills further.

Step 10: Utilizing HubSpot's Customer Support

• Navigate to the 'Customer Support' section on the HubSpot Customer Platform.
• Avail 24/7 support by calling, chatting, or emailing the customer support team.
• Consider personalized onboarding services to get up and running smoothly.

HubSpot Customer Platform Features

Marketing Hub

Marketing Hub is a powerful marketing automation software offered by the HubSpot Customer Platform. It is designed to help businesses generate leads and automate marketing tasks effectively.

Function Detail

• Marketing Hub operates by providing tools for lead generation, marketing automation, and analytics. Users can create targeted marketing campaigns, track performance metrics, and engage with customers through various channels.

Sales Hub

Sales Hub is a sales CRM software within the HubSpot Customer Platform that leverages AI to build pipelines and close deals efficiently.

Function Detail

• Sales Hub operates by providing a prospecting workspace, deal management tools, and sales automation features. Users can track leads, manage deals, and automate repetitive sales tasks to drive revenue growth.

Service Hub

Service Hub is a customer service software powered by AI within the HubSpot Customer Platform. It enables businesses to scale support, drive retention, and increase customer value.

Function Detail

• Service Hub operates by providing an omni-channel help desk, AI chatbot capabilities, and a customer success workspace. Users can deliver personalized support, automate customer interactions, and track customer satisfaction metrics.

Content Hub

Content Hub is an all-in-one, AI-powered content marketing software within the HubSpot Customer Platform. It helps marketers create and manage engaging content effectively.

Function Detail

• Content Hub operates by offering features like content remix, brand voice management, and AI-powered content creation. Marketers can easily generate engaging content, maintain brand consistency, and analyze content performance.

HubSpot Customer Platform Frequently Asked Questions